Music. Things Caribbean. Choices. These were the inspirations for the 1995 founding of eCaroh Caribbean Emporium.  This destination  houses  the  regional heritage it represents and highlights with a focus on preserving  the distinctive cultural value. The creation of the first multifeatured Internet website of various Caribbean products and services was launched in 1997. eCaroh.com is the  pioneer website that marketed Caribbean music, magazines and books, regional travel service, clothes, and fine art, among other items on the Internet. 

This ecommerce cultural center for the world was unique with its leading initiatives.  A definitive one was the introduction and announcement of calypso and steelband unprecedented performances at Boston’s Symphony Hall that founding year.  Caribbean Pan Fest 1998 was the pre-Christmas concert eCaroh sponsored at the same prestigious location. 

Four years later, another Caribbean innovative initiative  was the establishment of the click and brick retail facility in a multi-ethnic Boston neighborhood. It complemented the Internet presence and added food and non-alcoholic shipments globally. 

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Bostonsown.com in Nubian Square is our enduring manifestation of the Emporium as the gateway to the Caribbean lifestyle. Our mission is to bring the features to you through our diverse offerings and presentations. We are proud to be a part of such a vibrant, culturally rich region of dozens of countries.